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Experimental Research in E-Tourism: A Critical Review

In: Handbook of e-Tourism

Author

Listed:
  • Lawrence Hoc Nang Fong

    (University of Macau)

  • Erin Yirun Wang

    (University of Macau)

  • Rob Law

    (University of Macau
    University of Macau)

  • Shousheng Chai

    (Ocean University of China)

Abstract

Tourism researchers have been using experimental design for many years. Although e-tourism studies are well documented in the literature, their trend and rigor remain unknown. Therefore, this review critically analyzed corresponding publications by focusing on five major aspects, namely, article characteristics, research design, sample characteristics, data analysis, and advanced technology used to assist experiments. A total of 50 articles consisting of 60 studies were analyzed after a thorough literature review. Findings revealed that experimental design has been recently gaining popularity in e-tourism research, featuring the use of advanced technology to assist manipulation in experiments. Future e-tourism experimental research should have diversified disciplinary foci, conduct multidisciplinary studies in various contexts, avoid excessive independent variables in a study, perform manipulation checks, report effect sizes, and increase the examination of psychological mechanisms using mediation analysis.

Suggested Citation

  • Lawrence Hoc Nang Fong & Erin Yirun Wang & Rob Law & Shousheng Chai, 2022. "Experimental Research in E-Tourism: A Critical Review," Springer Books, in: Zheng Xiang & Matthias Fuchs & Ulrike Gretzel & Wolfram Höpken (ed.), Handbook of e-Tourism, chapter 33, pages 775-796, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-48652-5_123
    DOI: 10.1007/978-3-030-48652-5_123
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