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Understanding Stakeholder Motivations

In: Stakeholder Engagement

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  • Aimee L. Franklin

    (University of Oklahoma)

Abstract

This chapter identifies two vectors of factors that may push or pull a stakeholder into interacting with an organization. The push factors are specific to an individual and establish whether there is sufficient motivation to participate. The pull factors are organizationally designed and can include incentives that motivate participation from select stakeholders to increase representativeness and accessibility. In addition to offering incentives for participation for specific stakeholders, the organization may purposefully select the venue for interactions to make the process more inclusive. System dynamics theory offers some prospects for making theories of stakeholder motivation more robust. I use the board game Monopoly to model stakeholder motivation since it features interaction effects and a recursive decision-making process. Plus, it takes into consideration dynamic changes in the environment as well as changes in the push and pull factors. Understanding factors that motivate participation is an essential first step to assuring that the preferences communicated to the organization represent the stakeholders who can influence or are influenced by the organization’s activities.

Suggested Citation

  • Aimee L. Franklin, 2020. "Understanding Stakeholder Motivations," Springer Books, in: Stakeholder Engagement, chapter 0, pages 65-96, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-47519-2_4
    DOI: 10.1007/978-3-030-47519-2_4
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