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Crowdfunding Models, Strategies, and Choices Between Them

In: Advances in Crowdfunding

Author

Listed:
  • Rotem Shneor

    (University of Agder)

Abstract

The growing popularity of crowdfunding is manifested through the proliferation of thousands of platforms globally. The current chapter presents an elaborate, up-to-date, and detailed typology of crowdfunding models currently in use, as well as their main characteristics. Furthermore, it suggests some of the first frameworks developed for guiding prospective fundraisers in choosing between models. Each of the frameworks is designed for a different type of fundraiser, including model choice heuristics for organizations and consumers. The chapter concludes with some suggestions for further research and implications for practice.

Suggested Citation

  • Rotem Shneor, 2020. "Crowdfunding Models, Strategies, and Choices Between Them," Springer Books, in: Rotem Shneor & Liang Zhao & Bjørn-Tore Flåten (ed.), Advances in Crowdfunding, edition 1, chapter 2, pages 21-42, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-46309-0_2
    DOI: 10.1007/978-3-030-46309-0_2
    as

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