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Beyond Business Analytics: How Good Products Made by Good Companies Fail in the Marketplace

In: Beyond Business Analytics

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  • Eliezer Geisler

    (Illinois Institute of Technology)

Abstract

This chapter examines the curious phenomenon by which perfectly good products and services fail in the marketplace. That is, these products are carefully planned, with rigorous market research, and made to specifications of quality of the highest order. Yet, when brought into the marketplace, these products fail, to the point where the companies that produced them have to withdraw them from the market, thus absorbing a loss to their bottom line.

Suggested Citation

  • Eliezer Geisler, 2022. "Beyond Business Analytics: How Good Products Made by Good Companies Fail in the Marketplace," Springer Books, in: Beyond Business Analytics, chapter 0, pages 157-173, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-43718-3_8
    DOI: 10.1007/978-3-030-43718-3_8
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