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Case Study 5: A Paradox of the UNESCO “World Heritage” Label? The Case of the Way of St James of Compostela in France

In: Overtourism

Author

Listed:
  • Frédéric Dosquet

    (ESC Pau Business School)

  • Thierry Lorey

    (Kedge Business School Bordeaux)

  • Stéphane Bourliataux-Lajoinie

    (Conservatoire National des Arts et Métiers Paris)

  • Josep Lluís Olmo Arriaga

    (Abat Oliba CEU University)

Abstract

The objective of this chapter is to highlight the paradox of labeling in the tourism field, and this, in the perspective of sustainable tourism. Indeed, if the label helps to save tourist sites by a lack of notoriety and therefore attendance, it causes inconvenience related to overtourism. This is particularly the case of the “World Heritage of UNESCO” label. In fact, by definition the tourist sites benefiting from this label are fragile or even threatened, but the labeling can generate an over-satisfaction damaging to the sustainability of the site in question. Obtaining the label for this tourist destination has allowed to revive an ancestral heritage born in tenth century, but at the same time engendered nuisances related to over-frequentation by tourists and pilgrims to the point of running the risk of a denaturation of the spirit of this pilgrimage.

Suggested Citation

  • Frédéric Dosquet & Thierry Lorey & Stéphane Bourliataux-Lajoinie & Josep Lluís Olmo Arriaga, 2020. "Case Study 5: A Paradox of the UNESCO “World Heritage” Label? The Case of the Way of St James of Compostela in France," Springer Books, in: Hugues Séraphin & Tatiana Gladkikh & Tan Vo Thanh (ed.), Overtourism, pages 267-284, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-42458-9_15
    DOI: 10.1007/978-3-030-42458-9_15
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