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A Product’s Image as a Basis of Its Competitiveness

In: The New Economy of the Product Life Cycle

Author

Listed:
  • Andrey Tyulin

    (RUDN University)

  • Alexander Chursin

    (RUDN University)

Abstract

Production of science-intensive goods is determined by their technical and economic images, which, in turn, determine a product’s design and technologies used in it and influence the labor intensiveness and production costs. The formation of an innovative microenvironment within a company should be based on rational engineering with the use of advanced production technologies. With the rapidly growing digital economy and cyber-economy, the innovative microenvironment should rely on a digital organization’s platform, which should be highly transformable, resource-effective, ergonomic, and be able to integrate customers and business partners into business and product brand imaging processes.

Suggested Citation

  • Andrey Tyulin & Alexander Chursin, 2020. "A Product’s Image as a Basis of Its Competitiveness," Springer Books, in: The New Economy of the Product Life Cycle, chapter 0, pages 171-193, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-37814-1_5
    DOI: 10.1007/978-3-030-37814-1_5
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