IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-030-31291-6_15.html
   My bibliography  Save this book chapter

Multinationals from Russia and Turkey

In: Emerging Market Multinationals and Europe

Author

Listed:
  • Andreas Breinbauer

    (University of Applied Sciences BFI Vienna)

  • Johannes Leitner

    (University of Applied Sciences BFI Vienna)

Abstract

As of December 2018, Austria was home to 377 headquarters or regional headquarters of multinational companies. The majority of these headquarters belong to multinationals based in developed economies, such as Germany, Italy, the USA, or and Japan. However, a growing number of investments originate from firms which are referred to as “emerging market multinationals”. This chapter takes a closer look into Turkey and Russia, and asks, how Austria is perceived as a business location by managers from these two countries. Based on qualitative Interviews, the results show that Turkish and Russian managers have a rather detrimental view of Austria. While Turkish investors prefer to target markets around Austria, such as Germany, France, or Switzerland, Russian managers appreciate the political stability in Austria, its traditional and well-established relations with Russia, and Austria as a hub for accessing both Western Europe and Central and Eastern Europe.

Suggested Citation

  • Andreas Breinbauer & Johannes Leitner, 2019. "Multinationals from Russia and Turkey," Springer Books, in: Andreas Breinbauer & Louis Brennan & Johannes Jäger & Andreas G. M. Nachbagauer & Andreas Nölke (ed.), Emerging Market Multinationals and Europe, pages 255-273, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-31291-6_15
    DOI: 10.1007/978-3-030-31291-6_15
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-030-31291-6_15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.