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Multinationals from Latin America: An Analysis of Their Strategies of Expanding into Europe

In: Emerging Market Multinationals and Europe

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  • Johannes Jäger

    (University of Applied Sciences BFI Vienna)

Abstract

Numerous Latin American multinationals have invested in Europe during recent years. This paper focusses on the expansion strategies of Latin American multinationals in Europe. It deals with Latin American multinationals from three countries and embeds the analysis of their expansion processes into the broader context of the national development trajectories. In particular, the three most important home countries in terms of outward foreign direct investment, Brazil, Mexico and Chile, are analyzed. It is concluded that the strategies of Latin American companies from these countries vary substantially and the overall dynamics of expansion are closely related to the development processes of the respective countries. Moreover, the chapter discusses potential strategies for national and regional authorities interested in attracting Latin American multinationals. This has important implications for regional European location and development strategies (Substantial parts of this chapter are based on Jäger and Bauer (2017): Transnational Investment Strategies of Latin American Multinationals: Implications and opportunities for Europe/Austria/Vienna published in Wirtschaft & Management.).

Suggested Citation

  • Johannes Jäger, 2019. "Multinationals from Latin America: An Analysis of Their Strategies of Expanding into Europe," Springer Books, in: Andreas Breinbauer & Louis Brennan & Johannes Jäger & Andreas G. M. Nachbagauer & Andreas Nölke (ed.), Emerging Market Multinationals and Europe, pages 237-253, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-31291-6_14
    DOI: 10.1007/978-3-030-31291-6_14
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