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Company Case Study 13: Mass Production and Luxury Segment Partners That Meet the Stipulation of “No-Contracts”

In: Intrinsic CSR and Competition

Author

Listed:
  • Stéphanie Looser

    (University of Surrey)

  • Seraina Mohr

    (Lucerne University of Applied Sciences and Arts)

Abstract

The most common Small and Medium-sized Enterprises (SMEs) form is the owner—or family-managed company, where ownership and the centre of control are congruent. Hence, the entrepreneur (sole owner or circle of persons) has the legitimacy to decide upon company resources, Corporate Social Responsibility (CSR)-related programmes included. Although SMEs often have less formalised control systems and reports and fewer control procedures, they have a strictly long-term orientation based on trust and reputation needs. The development of an ethical entrepreneurial groundwork by experience points consequently to the guidance by virtues (i.e. practical wisdom, justice, friendship, courage and temperance) and morale. Considering the above, more research is needed to explore further efforts on CSR virtues and on how these virtues can be applied in the Swiss small business context where trust-based values drive the business that strongly relies on reciprocal, trust-based deals, such as in the selected case relative to RC Tritec, a typical Swiss small-sized company.

Suggested Citation

  • Stéphanie Looser & Seraina Mohr, 2020. "Company Case Study 13: Mass Production and Luxury Segment Partners That Meet the Stipulation of “No-Contracts”," Springer Books, in: Walter Wehrmeyer & Stéphanie Looser & Mara Del Baldo (ed.), Intrinsic CSR and Competition, chapter 0, pages 343-363, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-21037-3_21
    DOI: 10.1007/978-3-030-21037-3_21
    as

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