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Authenticity: Is It Really What Consumers Want?

In: From Art to Marketing

Author

Listed:
  • Marta Massi

    (Athabasca University)

Abstract

This chapter looks at authenticity from the perspective of consumers and focuses on consumption experiencesExperiences and perceived authenticity. Consumer perceptions of authenticity have been found to be critical determinants of brand equity, attitude toward the brand, and purchase intentions. However, research on consumer perceived authenticity is still scant. This chapter presents the results of a study conducted on a sample of consumers, aimed at identifying what brands consumers define as authentic (vs. inauthentic) and what dimensions of the concept of authenticity consumers.

Suggested Citation

  • Marta Massi, 2023. "Authenticity: Is It Really What Consumers Want?," Springer Books, in: From Art to Marketing, chapter 0, pages 95-117, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-17008-0_5
    DOI: 10.1007/978-3-030-17008-0_5
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