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The Concept of Authenticity in the Broader Literature

In: From Art to Marketing

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  • Marta Massi

    (Athabasca University)

Abstract

This chapter reviews the broader literature on authenticity and includes a discussion of the non-business areas which have more direct relevance to the marketing issues, namely arts, philosophy, sociology, and psychology. The first usage of the word “authenticity” is in the arts context, specifically in the museum where experts in test whether artworks are what they appear to be or are claimed to be. The chapter outlines two main perspectives on authenticity, i.e., modernist and constructivist approaches. On the one hand, modernist (or essentialist) approaches are rooted in positivism and assume that there exists only one version of authenticity. On the other hand, constructivist approaches are based on relativist ontology and assume that authenticity is socially constructed.

Suggested Citation

  • Marta Massi, 2023. "The Concept of Authenticity in the Broader Literature," Springer Books, in: From Art to Marketing, chapter 0, pages 15-40, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-17008-0_2
    DOI: 10.1007/978-3-030-17008-0_2
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