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Corporate Planning in Retail Companies: Efficient, Robust, and Flexible

In: Performance Management in Retail and the Consumer Goods Industry

Author

Listed:
  • Michael Buttkus

    (Horváth & Partners)

Abstract

The following contribution introduces essential elements of corporate planning as a central process of corporate performance management. The foundation for planning activities in the retail industry is outlined first, followed by a description of various forms of planning instruments, subjects, and processes. The contribution is concluded with possible solutions and examples for an efficient and flexible planning process in the retail industry. This is enriched by concrete examples from practice.

Suggested Citation

  • Michael Buttkus, 2019. "Corporate Planning in Retail Companies: Efficient, Robust, and Flexible," Springer Books, in: Michael Buttkus & Ralf Eberenz (ed.), Performance Management in Retail and the Consumer Goods Industry, pages 199-214, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-12730-5_13
    DOI: 10.1007/978-3-030-12730-5_13
    as

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