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Performance Management of the Digital Pure Play Zalando

In: Performance Management in Retail and the Consumer Goods Industry

Author

Listed:
  • Jörg Engelbergs

    (Zalando SE)

Abstract

This contribution describes how digitization is understood and lived at Zalando. In the course of this treatment, the management accounting peculiarities in a digital environment, as well as the influence that digitization has on company management, will be shown. Furthermore, the development of digital business models and their influence on Zalando’s performance management will be reflected. Lastly, specific performance management approaches of digital economies will be highlighted.

Suggested Citation

  • Jörg Engelbergs, 2019. "Performance Management of the Digital Pure Play Zalando," Springer Books, in: Michael Buttkus & Ralf Eberenz (ed.), Performance Management in Retail and the Consumer Goods Industry, pages 183-195, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-12730-5_12
    DOI: 10.1007/978-3-030-12730-5_12
    as

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