IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-030-04933-1_6.html
   My bibliography  Save this book chapter

Swedish Dads as a National Treasure: Consumer Culture at the Nexus of the State, Commerce, and Consumers

In: Nordic Consumer Culture

Author

Listed:
  • Susanna Molander

    (The Stockholm School of Economics Institute for Research)

  • Jacob Östberg

    (Stockholm University)

  • Ingeborg Astrid Kleppe

    (Norwegian School of Economics)

Abstract

Molander, Östberg, and Kleppe uses the case of fatherhood in Sweden to illustrate how consumer culture evolves at the nexus of the (welfare) state, individual consumers’ lived lives, and companies’ marketing activities. The chapter thereby implicitly draws on the idea of statist individualism, whereby the Swedish state’s feminist agenda attempts to liberate both mothers and fathers from their traditional roles. This freedom, however, should not be confused for some sort of anarchy where anything is allowed. Instead, the freedom is highly regulated by various actors who both prescribe and capitalize on particular modes of being a progressive father.

Suggested Citation

  • Susanna Molander & Jacob Östberg & Ingeborg Astrid Kleppe, 2019. "Swedish Dads as a National Treasure: Consumer Culture at the Nexus of the State, Commerce, and Consumers," Springer Books, in: Søren Askegaard & Jacob Östberg (ed.), Nordic Consumer Culture, chapter 6, pages 119-146, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-04933-1_6
    DOI: 10.1007/978-3-030-04933-1_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-030-04933-1_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.