IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-030-00437-8_33.html
   My bibliography  Save this book chapter

Positioning the Current Development of China’s Wine Tourism Destinations: A Netnography Approach

In: Wine Tourism Destination Management and Marketing

Author

Listed:
  • Bob Duan

    (Griffith University)

  • Charles Arcodia

    (Griffith University)

  • Emily Ma

    (University of Massachusetts)

Abstract

Wine tourism in China, an emerging aspect of a new lifestyle, is offering great leisure and educational experiences. It is attracting both academic interest and industry investment, and is becoming an important part of the world wine tourism map. Currently, the Chinese wine tourism industry lacks solid frameworks and theories for examining both the product offered by wine destinations and the experiences of wine tourists, so information about the market is still unclear. This research has used netnography (an adapted version of ethnographic research techniques) in its exploratory research design. Both SWOT and experience economy model analyses were undertaken to assess the current status of China’s wine tourism. Industry professionals can use these frameworks in a more strategic way to address the key issues that current Chinese wine tourism encounters. Suggestions for further research are also made.

Suggested Citation

  • Bob Duan & Charles Arcodia & Emily Ma, 2019. "Positioning the Current Development of China’s Wine Tourism Destinations: A Netnography Approach," Springer Books, in: Marianna Sigala & Richard N. S. Robinson (ed.), Wine Tourism Destination Management and Marketing, chapter 0, pages 537-550, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-00437-8_33
    DOI: 10.1007/978-3-030-00437-8_33
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-030-00437-8_33. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.