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Wine Plus Tourism Offers: It Is Not All About Wine—Wine Tourism in Germany

In: Wine Tourism Destination Management and Marketing

Author

Listed:
  • Axel Dreyer

    (Harz University of Applied Sciences)

Abstract

This chapter deals with wine tourism in Germany. Currently, the perception of wine is changing due to modern wine marketing concepts of a new generation of winemakers which include wine tourists as a target group. Facts about all 13 German wine regions and their special characteristics have already been described in detail. A typical feature of German wine regions is that tourists engage in a wide variety of activities related to wine. These include, for example, hiking in the mostly hilly vineyards, cycling along the river valleys, or visiting the numerous cultural sights in Germany. In addition, Germany is known for some touristic features in the wine regions. Wine tour guides are specifically trained, and small inns of winegrowers are temporarily opened, in which they may offer their own wine and smaller meals. As far as farm sale is concerned, much has happened in recent years and winegrowers have invested in modern tasting rooms and vinotheques.

Suggested Citation

  • Axel Dreyer, 2019. "Wine Plus Tourism Offers: It Is Not All About Wine—Wine Tourism in Germany," Springer Books, in: Marianna Sigala & Richard N. S. Robinson (ed.), Wine Tourism Destination Management and Marketing, chapter 0, pages 399-421, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-00437-8_26
    DOI: 10.1007/978-3-030-00437-8_26
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