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Introduction: Wine Destination Management and Marketing—Critical Success Factors

In: Wine Tourism Destination Management and Marketing

Author

Listed:
  • Marianna Sigala

    (University of South Australia)

Abstract

This book aims to contribute to wine tourism research by investigating the management and the marketing issues related to the wine destinations. In this vein, this book complements our previously published book (Sigala and Robinson in Wine Tourism: Managing and marketing wine tourism business. Palgrave, Basingstoke, 2019) that adopted a micro-level analysis of wine tourism by investigating management and marketing issues related to the individual wine tourism operators’ perspective.

Suggested Citation

  • Marianna Sigala, 2019. "Introduction: Wine Destination Management and Marketing—Critical Success Factors," Springer Books, in: Marianna Sigala & Richard N. S. Robinson (ed.), Wine Tourism Destination Management and Marketing, chapter 0, pages 1-6, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-00437-8_1
    DOI: 10.1007/978-3-030-00437-8_1
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