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Demand Management

In: Distribution Planning and Control

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  • David Frederick Ross

    (APICS)

Abstract

Demand management constitutes the prime engine driving the supply chain. Classically, the role of demand management is to plan, execute, and control the design, pricing, promotion, sale, and distribution of the business’s products and services to meet the goals of the corporate strategy and fulfill the needs of the marketplace. In this effort, the firm’s demand management team is responsible for the development of the inventory and branding strategies, the marketing plan, the sales plan, and the demand forecast that defines the nature of the marketplace and the objectives of each customer-support department within the organization. Collectively, these plans constitute the business’s demand strategy.

Suggested Citation

  • David Frederick Ross, 2015. "Demand Management," Springer Books, in: Distribution Planning and Control, edition 0, chapter 6, pages 245-306, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4899-7578-2_6
    DOI: 10.1007/978-1-4899-7578-2_6
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