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Go-to-Market Strategy for an AI Startup

In: AI Startup Strategy

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  • Adhiguna Mahendra

Abstract

The previous chapters explored the essential steps in validating, developing, and operationalizing an AI product. This chapter will delve into the crucial topic of the go-to-market (GTM) strategy for an AI startup. Similar to any other product, launching an AI product requires a well-defined strategy to make it a successful and sustainable business. We will discuss the significance of the GTM strategy for businesses and the unique challenges that AI startups face while devising their GTM strategy.

Suggested Citation

  • Adhiguna Mahendra, 2023. "Go-to-Market Strategy for an AI Startup," Springer Books, in: AI Startup Strategy, chapter 0, pages 311-367, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4842-9502-1_9
    DOI: 10.1007/978-1-4842-9502-1_9
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