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Your Website As Marketing Hub

In: Marketing for Small B2B Businesses

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  • Andrew Schulkind

Abstract

As a B2B business, your website may be the most critical piece of your marketing puzzle, but it won’t accomplish much on its own. Making it succcessful requires doing more than building it and hoping your target audience shows up. It needs to make it easu for your prospects to hire you by attracting them with content that provides them with useful information, engaging them to encourage them to dig deeper into who you are and what you do, and provides a way for you to nurture and deepen your relationship over time.

Suggested Citation

  • Andrew Schulkind, 2022. "Your Website As Marketing Hub," Springer Books, in: Marketing for Small B2B Businesses, chapter 0, pages 135-154, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4842-8741-5_8
    DOI: 10.1007/978-1-4842-8741-5_8
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