IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-1-4842-8741-5_7.html
   My bibliography  Save this book chapter

Website Technology, Security, and Privacy

In: Marketing for Small B2B Businesses

Author

Listed:
  • Andrew Schulkind

Abstract

A consulting firm was referred to us to help them solve an issue they were having with their website. The issue turned out to be a small handful of issues all nested together. It’s almost impossible for your marketing not to rely on technology today. Fearing that technology gets a lot of small businesses in trouble. This is partly because they fail to take advantage of the efficiency and effectiveness of marketing technology, but mostly because they stick their heads in the sand when it comes to maintaining the security and compatibility of the technology they are using. This is particularly true of websites.

Suggested Citation

  • Andrew Schulkind, 2022. "Website Technology, Security, and Privacy," Springer Books, in: Marketing for Small B2B Businesses, chapter 0, pages 113-134, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4842-8741-5_7
    DOI: 10.1007/978-1-4842-8741-5_7
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-1-4842-8741-5_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.