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Creating Marketing That Creates Value

In: Marketing for Small B2B Businesses

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  • Andrew Schulkind

Abstract

Speaking the same language isn’t just about creating content around the keywords they are using as they search for solutions. It’s about using those keywords in content that provides information that your prospects can use to learn more about the solutions that are available to them and helps them understand why one solution may be a better fit for their needs than another. If your content creates that kind of value for them, it will create value for you in the form of more prospects being interested in what you have to say.

Suggested Citation

  • Andrew Schulkind, 2022. "Creating Marketing That Creates Value," Springer Books, in: Marketing for Small B2B Businesses, chapter 0, pages 29-41, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4842-8741-5_3
    DOI: 10.1007/978-1-4842-8741-5_3
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