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Case Study Part I

In: Data Science and Analytics for SMEs

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  • Afolabi Ibukun Tolulope

Abstract

This chapter is the beginning part of the major consulting case study for this book. We will explain a typical business analytics consulting project and create a road map or an example of how to navigate a business analytics consulting project. We start with a description of the SME ecommerce environment generally, since this is the business environment of our selected case study; we then talk about the sources of data for analytics peculiar to this environment. Next, we describe the business to be used as a case study briefly, followed by the analytics road map peculiar to consulting for this business. This chapter ends with the results of the initial analysis and pre-engagement phase which forms the basis for the detailed analytics and implementation phase in Chapter 10.

Suggested Citation

  • Afolabi Ibukun Tolulope, 2022. "Case Study Part I," Springer Books, in: Data Science and Analytics for SMEs, chapter 0, pages 265-281, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4842-8670-8_9
    DOI: 10.1007/978-1-4842-8670-8_9
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