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Introduction

In: Data Science and Analytics for SMEs

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  • Afolabi Ibukun Tolulope

Abstract

In this chapter, we introduce data science generally and narrow it down to data science for business which is also referred to as business analytics. We then give a detailed explanation of the process involved in business analytics in the form of the business analytics journey. In this journey, we explain what it takes from start to finish to carry out an analytics project in the business world, focusing on small business consulting, even though the process is generic to all types of business, small or large. We also give a description of what small business refers to in this book and the peculiarities of navigating an analytics project in such a terrain. To conclude the chapter, we talk about the types of analytics problems that are common to small businesses and the tools available to solve these problems given the budget situation of small businesses when it comes to analytics projects.

Suggested Citation

  • Afolabi Ibukun Tolulope, 2022. "Introduction," Springer Books, in: Data Science and Analytics for SMEs, chapter 0, pages 1-28, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4842-8670-8_1
    DOI: 10.1007/978-1-4842-8670-8_1
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