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From Data to Insights

In: Social Media Analytics Strategy

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  • April Ursula Fox

Abstract

Insight is the holy grail of analytics. The faster we reach an insight, and the more relevant insights we have from a process of analysis, the more successful we can consider that process. To reach the insights we need, we first shape the data into metrics and then work with the metrics to find what we can from the data. Metrics can be seen as an interface between us, and our human way of understanding, and the raw data we are using.

Suggested Citation

  • April Ursula Fox, 2022. "From Data to Insights," Springer Books, in: Social Media Analytics Strategy, edition 2, chapter 0, pages 23-48, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4842-8306-6_2
    DOI: 10.1007/978-1-4842-8306-6_2
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