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Social Media Data

In: Social Media Analytics Strategy

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  • April Ursula Fox

Abstract

Social media brings a very unique set of data to marketing and business intelligence. It also offers unique ways to access this data. Many of us who come from a creative background, or work with data that exclusively belongs to our company, find that social media analysis is an interesting new field to explore.

Suggested Citation

  • April Ursula Fox, 2022. "Social Media Data," Springer Books, in: Social Media Analytics Strategy, edition 2, chapter 0, pages 3-21, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4842-8306-6_1
    DOI: 10.1007/978-1-4842-8306-6_1
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