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Pearson Correlation and Using the Excel Linear Trend Equation and Excel Regression Output

In: Analytics for Retail

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  • Rhoda Okunev

Abstract

Chapter 7 introduced the idea of thinking through a business question and building a hypothesis test around that query, and it elucidated on the five steps to run a statistical inquiry. This chapter shows how to implement those five steps using the statistical test called the Pearson correlation. A small dataset is used for demonstration purposes to show how to use the Pearson correlation, also referred to as Pearson’s r correlation.

Suggested Citation

  • Rhoda Okunev, 2022. "Pearson Correlation and Using the Excel Linear Trend Equation and Excel Regression Output," Springer Books, in: Analytics for Retail, chapter 0, pages 83-106, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4842-7830-7_8
    DOI: 10.1007/978-1-4842-7830-7_8
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