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Forecasting: Planning for Future Scenarios

In: Analytics for Retail

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  • Rhoda Okunev

Abstract

In this chapter, a statistical forecasting methodology is presented that utilizes past sales in order to predict future sales when the past trend tends to continue normally and there are no black swans, which could be natural disasters, extreme weather, and other events beyond the entrepreneur’s control.

Suggested Citation

  • Rhoda Okunev, 2022. "Forecasting: Planning for Future Scenarios," Springer Books, in: Analytics for Retail, chapter 0, pages 135-142, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4842-7830-7_11
    DOI: 10.1007/978-1-4842-7830-7_11
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