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Introduction

In: Commercializing Growth

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  • Jerry Schaufeld

Abstract

Corporate growth is a metric marker for measuring the overall viability of an organization. This idea applies to both service-oriented and manufactured hard goods entities. There are common elements to each. Sales is a good marker for the journey. A law firm might refer to this as “billable hours,” while a manufacturer might measure numbers of “units sold.” Whatever the measure, it doesn’t stand alone. It is not a singular measure but reflects all elements of a given organization. It has positive and negative aspects. The need for growth becomes more relevant as we move to models of increased global commerce, competition for resources, viability of talent, and the availability of capital.

Suggested Citation

  • Jerry Schaufeld, 2021. "Introduction," Springer Books, in: Commercializing Growth, chapter 0, pages 1-18, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4842-7502-3_1
    DOI: 10.1007/978-1-4842-7502-3_1
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