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Developer Marketing

In: Developer Relations

Author

Listed:
  • Caroline Lewko
  • James Parton

Abstract

When we explored Chapters 15–21, you probably noticed that marketing interventions occur throughout the Developer Journey. Developer Marketing starts at the Discover stage and supports and encourages developers as they adopt your product and scale. This chapter will touch on some of the key marketing tactics and best practices deployed by successful DevRel programs.

Suggested Citation

  • Caroline Lewko & James Parton, 2021. "Developer Marketing," Springer Books, in: Developer Relations, chapter 0, pages 203-210, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4842-7164-3_22
    DOI: 10.1007/978-1-4842-7164-3_22
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