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Developer Segmentation

In: Developer Relations

Author

Listed:
  • Caroline Lewko
  • James Parton

Abstract

Based on your developer program's goals and objectives and the product you are supporting, it’s time to decide which developers are your target audience. Who do you want to use your product and become part of your program and community? To start, we do this through a process called Segmentation, which helps you determine the type of developer that will find success with your product.

Suggested Citation

  • Caroline Lewko & James Parton, 2021. "Developer Segmentation," Springer Books, in: Developer Relations, chapter 0, pages 121-130, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4842-7164-3_12
    DOI: 10.1007/978-1-4842-7164-3_12
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