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Design Thinking with Agile

In: Succeeding with Agile Hybrids

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  • Shawn Belling

Abstract

I had an aversion to the phrase “fail fast” for many years. To me, it implied a sense of carelessness and was a reminder of the first.com boom and bust, in which plenty of early.com companies did indeed fail fast because they did not value nor pay any attention to basic business fundamentals. As I learned more about agile and design thinking, the idea of “fail fast” morphed (for me) into an understanding that this meant building working prototypes to get early customer feedback as well as attempting technically challenging work early, all for the purpose of learning from early “failures.”

Suggested Citation

  • Shawn Belling, 2020. "Design Thinking with Agile," Springer Books, in: Succeeding with Agile Hybrids, edition 1, chapter 0, pages 109-117, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4842-6461-4_10
    DOI: 10.1007/978-1-4842-6461-4_10
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