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Simple Strategies to Get Unstuck

In: University Startups and Spin-Offs

Author

Listed:
  • Manuel Stagars

Abstract

Jumping off the cliff into the unknown murky waters of entrepreneurship can be frightening. You have exposed yourself by proposing a bold idea and offered yourself up to criticism from those who follow a more conventional path. Because you have no successful entrepreneurs in your circle of friends who could guide you, it is your responsibility to master each challenge on your own. What do you do when your product is too expensive for the market, but you already stripped it down to the bare minimum? How should you react when a joint-venture partner calls with an offer that is too good to refuse but will take your company on a new, unfamiliar path?

Suggested Citation

  • Manuel Stagars, 2015. "Simple Strategies to Get Unstuck," Springer Books, in: University Startups and Spin-Offs, chapter 0, pages 67-76, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4842-0623-2_6
    DOI: 10.1007/978-1-4842-0623-2_6
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