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Communication Skills and Meetings

In: University Startups and Spin-Offs

Author

Listed:
  • Manuel Stagars

Abstract

Talking about their project with outsiders is an important skill that entrepreneurs often overlook. How difficult can it be to present something to a visitor? Presentation skills are often taken for granted, but in reality, good communication is the lifeblood of entrepreneurship. Because startups rarely take off in isolation, it is worth spending some time mastering communication skills. Students and researchers may find tactics related to communication too salesy or otherwise unfit for academics. Overcoming that hurdle is one of the points of this book: leave the ivory tower, and get feedback from the real market. The sooner university entrepreneurs warm up to this concept, the better.

Suggested Citation

  • Manuel Stagars, 2015. "Communication Skills and Meetings," Springer Books, in: University Startups and Spin-Offs, chapter 0, pages 99-118, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4842-0623-2_10
    DOI: 10.1007/978-1-4842-0623-2_10
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