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Different Classification and Analysis of Cultures

In: International Consumer Behavior in the 21st Century

Author

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  • A. Coskun Samli

    (University of North Florida)

Abstract

We discuss four key historic efforts to understand and elaborate about specifics of cultures and their implications on consumer behavior. These efforts are by Riesman, Hall, Hofstede, and Brislin. Although these four approaches to analyzing culture are different, as seen below, they do have certain commonalities. They are neither totally isolated nor are they out of touch.

Suggested Citation

  • A. Coskun Samli, 2013. "Different Classification and Analysis of Cultures," Springer Books, in: International Consumer Behavior in the 21st Century, edition 127, chapter 0, pages 47-59, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4614-5125-9_5
    DOI: 10.1007/978-1-4614-5125-9_5
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