IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-1-4614-5125-9_14.html
   My bibliography  Save this book chapter

Marketing Strategy for Global Luxury Products

In: International Consumer Behavior in the 21st Century

Author

Listed:
  • A. Coskun Samli

    (University of North Florida)

Abstract

Perhaps one of the most important impacts of globalization is the global boom of luxury products during the past three decades or so. Certainly there have been a number of globally well-known and well-respected products for a long time, but they were not sought out, desired, and purchased to the extent that luxury products have been in recent years. In fact, according to some estimates, luxury products have experienced a global sales volume of over one trillion dollars in 2011. Certainly their sales volume is likely to expand globally much further. Three key reasons support this prediction. First, although not in equal proportions, the number and income of the very rich has increased everywhere in the world. Thus, there are currently many more people with much more money all over the world. These people can not only afford to buy luxury products but also in many cases they even demand them.

Suggested Citation

  • A. Coskun Samli, 2013. "Marketing Strategy for Global Luxury Products," Springer Books, in: International Consumer Behavior in the 21st Century, edition 127, chapter 0, pages 143-151, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4614-5125-9_14
    DOI: 10.1007/978-1-4614-5125-9_14
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Edeseyi, Margaret E. & Kaita, Aminu Y. & Harun, Razif & Danquah, Michael K. & Acquah, Caleb & Sia, Joseph Kee Ming, 2015. "Rethinking sustainable biofuel marketing to titivate commercial interests," Renewable and Sustainable Energy Reviews, Elsevier, vol. 52(C), pages 781-792.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-1-4614-5125-9_14. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.