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International Consumer Involvement in Purchase Decisions

In: International Consumer Behavior in the 21st Century

Author

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  • A. Coskun Samli

    (University of North Florida)

Abstract

In Chap. 9, in addition to cognitive and affective stages, consumer adoptive behavior was shown to be a product of disposition to behave and actual behavior. The end result of actual behavior is purchasing products or services (Exhibit 9.2). In that chapter, other externalities and other internalities are introduced. As discussed in Chap. 9, among other external factors are country of origin and country of production cues. These are important influencers on the behavior of international consumers. Similarly, other internal factors are extremely important. They basically modify the behavior patterns of the international consumer. Two other internal factors are primarily identified in this book. They are involvement and learning. This chapter deals with involvement and the following chapter emphasizes learning. For international marketing practitioners, these concepts are critical in the formulation and implementation of marketing strategies.

Suggested Citation

  • A. Coskun Samli, 2013. "International Consumer Involvement in Purchase Decisions," Springer Books, in: International Consumer Behavior in the 21st Century, edition 127, chapter 0, pages 121-134, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4614-5125-9_12
    DOI: 10.1007/978-1-4614-5125-9_12
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