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Country of Origin, Country of Production, and Country of Assembly

In: International Consumer Behavior in the 21st Century

Author

Listed:
  • A. Coskun Samli

    (University of North Florida)

Abstract

As is discussed at the beginning of this book, regardless of whether consumers belong to an individualistic society or a collectivistic society, they are influenced by cognitive and affective forces. Furthermore, they receive information about products and services through personal or interpersonal activity. As a result of these influences individuals have certain preferences regarding existing products and services. These preferences are in the form of a series of priorities. These priorities are related to actual products, the brands by which they are identified, the companies that produce them, and the countries where they are actually produced, not necessarily in that order. In Chap. 6, an attempt is made to identify three concepts: country of origin (COO), country of production (COP), and country of assembly (COA). These three concepts play a critical role in influencing consumers’ priority systems throughout the world.

Suggested Citation

  • A. Coskun Samli, 2013. "Country of Origin, Country of Production, and Country of Assembly," Springer Books, in: International Consumer Behavior in the 21st Century, edition 127, chapter 0, pages 95-108, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4614-5125-9_10
    DOI: 10.1007/978-1-4614-5125-9_10
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