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Beyond the Business World

In: Collaboration and Co-creation

Author

Listed:
  • Gaurav Bhalla

    (Knowledge Kinetics, Inc.)

Abstract

This book started by discussing how the forces of collaboration and co-creation are transforming traditional firm-centric activities like marketing and innovation. What is important, though, is to recognize that the relevance of these platforms is not limited to the business world. Their relevance extends beyond the business world to fields such as education, health care, energy, alleviation of poverty, and sustainability. Their usage in non-business environments is gaining momentum, as countries, regions, and cities experiment with collaboration to co-create more promising futures for their people and the environments in which they live.

Suggested Citation

  • Gaurav Bhalla, 2010. "Beyond the Business World," Springer Books, in: Collaboration and Co-creation, chapter 0, pages 145-163, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4419-7082-4_8
    DOI: 10.1007/978-1-4419-7082-4_8
    as

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