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Respond Externally: Co-creation

In: Collaboration and Co-creation

Author

Listed:
  • Gaurav Bhalla

    (Knowledge Kinetics, Inc.)

Abstract

“There is a tide in the affairs of men, which, taken at the flood…” The famous lines of Shakespeare are just as relevant here as they were in his play “Julius Caesar”. Listening and engagement provide the momentum. But that momentum still needs to be converted to value that will benefit both the customer and the company. The mere desire to collaborate with customers does not guarantee co-creation of value. How do companies harness the creativity and energy of customers? How do they marry this creativity with their own knowledge and resources? Are there specific processes, tools, and technologies that enable and expedite value co-creation?

Suggested Citation

  • Gaurav Bhalla, 2010. "Respond Externally: Co-creation," Springer Books, in: Collaboration and Co-creation, chapter 0, pages 75-97, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4419-7082-4_5
    DOI: 10.1007/978-1-4419-7082-4_5
    as

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