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The ABCs of Landscape Analysis

In: The Community Manager’s Playbook

Author

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  • Lauren Perkins

Abstract

In Chapter 5 , we surveyed the lay of the land, which gave you a framework for your community management strategy. Now it’s time to collect more specific information to turn that strategy into an actionable plan. The digital world provides a lot of useful intelligence if you know where to look, but it can be hard to cut through the noise. That’s why I’m equipping you with the ABCs: Audience analysis, Brand audit, and Category assessment. Audience, Brand, and Category are also, not coincidentally, the three major aspects of community. Don’t worry if you’re not familiar with those terms yet; I’ll cover each one in depth.

Suggested Citation

  • Lauren Perkins, 2015. "The ABCs of Landscape Analysis," Springer Books, in: The Community Manager’s Playbook, chapter 0, pages 115-157, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-4996-2_6
    DOI: 10.1007/978-1-4302-4996-2_6
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