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Primary Platforms

In: The Community Manager’s Playbook

Author

Listed:
  • Lauren Perkins

Abstract

In Chapter 4, we spent a significant amount of time covering the customer journey. As you may remember, we talked about understanding the ways in which people interact with your brand before they make a decision. Usually, people require several interactions with a brand before committing to investing their money into whatever it is that the brand is selling or providing.

Suggested Citation

  • Lauren Perkins, 2015. "Primary Platforms," Springer Books, in: The Community Manager’s Playbook, chapter 0, pages 251-258, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-4996-2_11
    DOI: 10.1007/978-1-4302-4996-2_11
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