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Advertising on Twitter and Other Networks

In: Advanced Social Media Marketing

Author

Listed:
  • Tom Funk

Abstract

While Facebook offers the dominant market share and greatest variety of ad units, the other social platforms have rolled out compelling opportunities you can’t afford to ignore. If you leverage multiple platforms for their unique strengths, you can build a comprehensive social media marketing plan that reaches the widest possible audience, with the fullest spectrum of media types. You’ll echo and reinforce your message across multiple social networks, and by dropping remarketing cookies, you’ll extend your reach 360 degrees.

Suggested Citation

  • Tom Funk, 2013. "Advertising on Twitter and Other Networks," Springer Books, in: Advanced Social Media Marketing, chapter 0, pages 103-124, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-4408-0_6
    DOI: 10.1007/978-1-4302-4408-0_6
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