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Creating Ads and Landing Pages

In: The Definitive Guide to Google AdWords

Author

Listed:
  • Bart Weller
  • Lori Calcott

Abstract

Selecting the best keywords for your campaign is only the first step. Getting users to click your ad and convert are the essential next steps. Finding the right message that attracts the attention of your audience is an important piece of a successful campaign, as is addressing your audience’s questions and needs with well-crafted landing pages.

Suggested Citation

  • Bart Weller & Lori Calcott, 2012. "Creating Ads and Landing Pages," Springer Books, in: The Definitive Guide to Google AdWords, chapter 0, pages 133-158, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-4015-0_7
    DOI: 10.1007/978-1-4302-4015-0_7
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