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SEM and the Google Ecosystem

In: The Definitive Guide to Google AdWords

Author

Listed:
  • Bart Weller
  • Lori Calcott

Abstract

This chapter provides an overview of Internet marketing technology, and more specifically what payper-click and search engine marketing are all about. Since you have this book in hand, you probably already have at least some knowledge—and perhaps some experience—in this area, but it never hurts to step back and review the subject from a high-level perspective. Internet marketing is still a rapidly evolving field in terms of the technology and its application. As with all technologies, it has developed its own culture and vocabulary.

Suggested Citation

  • Bart Weller & Lori Calcott, 2012. "SEM and the Google Ecosystem," Springer Books, in: The Definitive Guide to Google AdWords, chapter 0, pages 1-20, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-4015-0_1
    DOI: 10.1007/978-1-4302-4015-0_1
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