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Mike Hughes

In: Advertisers at Work

Author

Listed:
  • Tracy Tuten

    (East Carolina University)

Abstract

Mike Hughes, president of The Martin Agency ( www.martinagency.com ), a full-service advertising agency based in Richmond,Virginia, is a 40-year industry veteran. Hughes served as The Martin Agency’s longtime chief creative officer, relinquishing this title to John Norman (former executive creative director for Wieden+Kennedy’s Amsterdam office) in 2010.The succession of creative leadership to Norman was brought about in part by Hughes’s illness; several years ago he was diagnosed with lung cancer and so he set about to identify someone who could guide Martin’s creative group forward. A survivor still, Hughes isn’t ready to retire. He’s set out to direct The Martin Agency beyond the making of ads, to serve the greater good— and nurture people along the way.

Suggested Citation

  • Tracy Tuten, 2012. "Mike Hughes," Springer Books, in: Advertisers at Work, chapter 0, pages 39-52, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-3829-4_4
    DOI: 10.1007/978-1-4302-3829-4_4
    as

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