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Customers, Products, Services

In: Hidden Champions of the Twenty-First Century

Author

Listed:
  • Hermann Simon

    (Simon - Kucher & Partners)

Abstract

The hidden champions have extremely close relationships with their customers, due to the complexity of the products and services they offer. Three quarters of the companies practice direct sales. Five times as many employees in hidden champion companies have regular contact with customers than in large corporations, leading to the pronounced closeness.

Suggested Citation

  • Hermann Simon, 2009. "Customers, Products, Services," Springer Books, in: Hidden Champions of the Twenty-First Century, chapter 5, pages 129-158, Springer.
    • Handle: RePEc:spr:sprchp:978-0-387-98147-5_5
    DOI: 10.1007/978-0-387-98147-5_5
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    Cited by:

    1. Lee, Sang-Gun & Chae, Seung Hoon & Cho, Kyung Min, 2013. "Drivers and inhibitors of SaaS adoption in Korea," International Journal of Information Management, Elsevier, vol. 33(3), pages 429-440.

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