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QR Codes and the Dialogue Between Analogue and Digital

In: Digital Wine

Author

Listed:
  • Tara Brabazon

    (Charles Sturt University)

  • Mick Winter

    (Charles Sturt University)

  • Bryn Gandy

    (New Zealand Public Service)

Abstract

QR Codes are an innovative extension of the standard barcode found on almost every manufactured product on the planet, as well as on foods, books and tickets. There are key differences that will be revealed through this chapter. But the most important advantage is that the QR Code can carry more information in a smaller space, because they can be read vertically and horizontally. Further, they can be read at multiple angles, with the algorithm used to create them enabling a higher margin of error (between 7 and 30 %).

Suggested Citation

  • Tara Brabazon & Mick Winter & Bryn Gandy, 2014. "QR Codes and the Dialogue Between Analogue and Digital," SpringerBriefs in Business, in: Digital Wine, edition 127, chapter 0, pages 7-19, Springer.
    • Handle: RePEc:spr:spbrcp:978-981-287-059-9_2
    DOI: 10.1007/978-981-287-059-9_2
    as

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