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Content Analysis and Categorization: Antecedent-Consequences and Outcome Relationship

In: Export Market Orientation

Author

Listed:
  • Mohammad Osman Gani

    (Hiroshima University)

  • Anisur R. Faroque

    (University of Vaasa)

  • Yoshi Takahashi

    (Hiroshima University)

Abstract

The purpose of this chapter is to provide the results of the content analysis of the 35 collected articles. After reading all the articles and based upon the categorization scheme we have followed quantitative summary method (antecedent-process and outcome) relationship following Kirca et al. (J. Mark. 69:24–41, 2005). First, it declares the dimensions of EMO and shows the relation of its antecedents to it. Then it discusses all the factors and variables regarding the study. It also defines the role of moderators and their relationships with the study as well. Then, it draws the outcome to EMO to export performance on multicategories (all the dimensions considering linear and non-linear relationships). The Author classifies each article based on its main themes, objectives, and contributions into one (or more) of seven categories (Fig. 5.1). Lastly, apart from antecedents it also demonstrates the outcomes of the moderators (moderation relationship, mediating relationship, interplays) towards the EMO.

Suggested Citation

  • Mohammad Osman Gani & Anisur R. Faroque & Yoshi Takahashi, 2023. "Content Analysis and Categorization: Antecedent-Consequences and Outcome Relationship," SpringerBriefs in Business, in: Export Market Orientation, chapter 0, pages 29-75, Springer.
    • Handle: RePEc:spr:spbrcp:978-981-19-8807-3_5
    DOI: 10.1007/978-981-19-8807-3_5
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