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Management Framework for CSR Report

In: Corporate Social Responsibility Reporting in China

Author

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  • Kwang-Yong Shin

    (Nankai University)

Abstract

CSR reports management in modern corporation works with concepts of corporate strategy, stakeholders and integrated marketing communications. Corporate business objectives and directions are determined by corporate strategy. In order to develop CSR concepts, the implementations of CSR should be integrated into corporate strategy, so that corporation create competitive advantages and facilitate sustainable development during the CSR practices. Stakeholder theory is proposed later than CSR theory that has relatively independent field of study. However, these two theories have a trend of integration at the beginning of last century. In addition, Chinese corporation’s CSR report management fulfills stakeholders demand with the concept of integrated marketing communications exactly.

Suggested Citation

  • Kwang-Yong Shin, 2014. "Management Framework for CSR Report," SpringerBriefs in Business, in: Corporate Social Responsibility Reporting in China, edition 127, chapter 0, pages 93-113, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-642-54152-0_6
    DOI: 10.1007/978-3-642-54152-0_6
    as

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